This section looks at the means used in product promotion, focusing on advertising directed at children.
Funding for this digital toolkit was provided by Ontario Media Development Corporation and the Canada Media Fund. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of Ontario Media Development Corporation, Canada Media Fund, the Government of Ontario or the Government of Canada. The funders, the Governments of Ontario and Canada and their agencies are in no way bound by the recommendations contained in this document.
Additional funding provided by the Bell Fund, the Canadian Media Production Association, Bereskin & Parr and mbiance.